Introduction
Your privacy is very important to Maronda Homes (together, “Maronda Homes,” “we”, “us”, “our”). We respect the privacy of our visitors, users, customers, and members (also occasionally referred to as “you” or “your“). This privacy policy (and as amended from time to time as posted on our Website at https://www.marondahomes.com/privacy-policy.html (“Privacy Policy“) describes the types of information we may collect from you or that you may provide when you visit or use our www.marondahomes.com website (“Website” or “Site“) or use our services (“Services“), and our practices for collecting, using, maintaining, protecting, and disclosing that information.
Your Consent
Please read this policy carefully to understand our policies and practices regarding your information and how we treat it. By using our Website or interacting with us through channels where this Privacy Policy is posted, you are agreeing to the collection, use, disclosure, and other processing of your personal information as described in this Privacy Policy. If you do not agree with our policies and practices, your choice is not to use our Website. Your continued use of this Website after we make changes is deemed to be your acceptance of those changes, so please check the Privacy Policy periodically for updates. Your use of the Website and our Services is at all times subject to our Terms and Conditions (available at https://www.marondahomes.com/terms-conditions.html, and as updated from time to time) (the “Terms” or “Terms and Conditions“), which incorporates this Privacy Policy and which is incorporated by reference herein. Any capitalized terms we use in this Privacy Policy without defining them have the definitions given to them in the Terms.
What Information Does This Privacy Policy Cover?
This Privacy Policy covers our treatment of personal information. “Personal Information” generally refers to any unencrypted or non-deidentified information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular person. The definition of “Personal Information” may vary depending on the state or country in which you reside, and that state’s or country’s definition will apply to your Personal Information in the context of this Privacy Policy. Please see additional information below on the particular information we may collect.
Personal Information does not include your Personal Information that has been deidentified, pseudonymized, anonymized, aggregated, and/or otherwise processed so as to be unidentifiable in such a way that the data can no longer be attributed to a specific individual (by reasonable means) without the use of additional information, and where such additional information is kept separate and under adequate security to prevent unauthorized re-identification of a specific individual such that one could not, using reasonable efforts, link such information back to a specific individual (collectively, all of the foregoing in this sentence being referred to as “De-Identified Personal Information”).
This Privacy Policy does not cover any Personal Information that is publicly available.
Individuals Under the Age of 16
Our Website is directed to users who are of legal age in the state in which they live (often, but not always, age 18). In addition, we do not knowingly collect, solicit or maintain Personal Information from anyone under the age of 16 or knowingly allow such persons to register for our Services. If you are under 16, please do not send any Personal Information about yourself (such as your name, address, telephone number, or email address) to us. In the event that we learn that we have collected Personal Information from a child under age 16 without consent from a parent or legal guardian, we will use commercially reasonable efforts to delete that information from our database. Please contact us if you have any concerns.
How We Collect Personal Information
We collect Personal Information, for example, when you:
- Fill out a Guest Information or registration card at a Maronda Homes sales office
- Use Maronda Homes Chatbot or any automated services
- Make a purchase in our sales offices or design studios
- Set up a personalized MyMarondahomes account
- Sign up to receive promotional emails or text messages (including offers and sales alerts)
- Participate in one of our promotional sweepstakes, contests, surveys, consumer reviews or focus groups.
- Use a service provider rating and review feature
- Contact our Customer Service team and send us a request/question
- Post or comment about Maranda Homes online or on social media
- Apply for a job opening with Maronda Homes
- Are referred to us by another Maronda Homes customer
Types of Information We Collect
We collect several categories of Personal Information from and about you as summarized in the following table:
Category |
Specific Items of Personal Information |
Identifiers |
• first and last name • user name (which may include first and last name) • email address • postal address • zip code • unique personal identifier, e.g.: • customer/account name or number • phone number • mobile device identifier |
Demographic |
• country of residence |
Characteristics of protected classifications under California or federal law |
• race, color, sex, gender, gender identity and expression, age, disability |
Biometric information based on characteristics |
• image and likeness • physiological characteristics such as facial recognition |
Commercial information |
• personal property records • products/services purchasing history and tendencies |
Internet or other electronic network activity; device information |
• type and manufacturer of device and its ID/UDID or similar device-specific code • Internet Protocol (IP) address, protocol, and/or sequence information • operating system and platform • Internet service provider or mobile carrier’s name, connection speed, and connection type • browsing, session, interaction, and search history related to our Website • cookies • pixel tags • browser type, language, and version • screen resolution • domain name system requests • Media Access Control (MAC) address of pages you have visited • material and pages viewed • time and date of access to our Website • number of bytes transferred • number of clicks per visit • date stamp and URL of the last webpage visited before visiting our Website, and URL of the first page visited after leaving our Website • pages viewed, time spent on a page, click-through and clickstream data, queries made, search results selected, comments made • type of service requested • hypertext transfer protocol headers, application client and server banners |
Geolocation |
• region from which network traffic originates |
Professional or employment information |
• email address • employer, employment history, information from professional references, work experience |
IRS 1099 Information |
• Collected and retained only if you are the winner of a sweepstakes or if we have other business requirements to issue you an IRS 1099-misc. form, we may maintain that information about you |
Specific Types of Personal Information You May Provide.
- Home purchases and other services you request. If you chat with the chat-box on our Sites or submit an online or other request to receive information about our products and services, we will collect and retain the information you provide including name, address, email address, telephone number, locations and Maronda Homes communities of interest to you and other information we need to fulfill your request.
- Homeowner Portal & MyMarondahomes account. To create an account on the Homeowner Portal and/or the “MyMarondahomes,” we request and collect your name, email address, new account password, phone number, state and county of residence and state where you are looking for a home. We also obtain additional information that you may provide at your option, including your mailing address, Maronda Homes communities you are interested in, proposed date to close on the purchase of your new home and information about your home and your interests in the range of services provided by Maronda Homes, Maronda Home Affiliates and our Business Partners.
- Transaction information. When you are ready to move forward with the purchase of a home, we will ask you to submit an application and enter into contracts containing identification, financial and other personal information. If you apply for a mortgage, title insurance, or other insurance, similar information may be collected by and shared with Maronda Homes. Some transactions require you to provide certain financial and other personal information, including Sensitive Information (defined below), pertinent to providing specific services, such as your signature, social security number, driver’s license, passport number and information about income, assets and liabilities. The disclosure of some of this information may be protected by the Fair Credit Reporting Act and other laws.
- Payment card and bank account information. If you enter into a contract to buy or finance a home or for other services, your credit card, debit card or bank account information will be processed by a third-party payment processor. Maronda Homes does not store this information.
- Photos. You may share with us or give us permission to take photos of your home, family, or yourself. With your permission we may use these on our Site or for marketing purposes.
- Your comments. If you post a comment on our Chatbot feature or on third-party or social media sites, we collect or receive your comment, name and email address.
- Audio/visual. We may use security cameras at our sales offices, models and other properties. We record customer service calls for quality assurance and training. This information is not used or retained for any other purpose.
- Friends and family. You may provide contact information for friends and family to receive a notification regarding your move or for other stated purposes.
- Business contacts. If you are a real estate agent, developer, landowner, or vendor doing business with MyMarondahomes or receiving information about MyMarondahomes properties, we will collect your name, your company’s name, your position and contact information.
- Other information you may choose to provide. In the course of doing business with MyMarondahomes, you may provide information about your employment, education, family, age, gender, interests and preferences for home location and features, and other personal matters.
Sensitive Personal Information
Some of the information we collect is considered sensitive personal information under the laws of some states (“Sensitive Information”). When we request Sensitive Information, we will use it only for purposes we reasonably believe are compatible with the disclosed purpose for which the Sensitive Information was collected, or as authorized by law. Unless we request Sensitive Information for a specific purpose (for example to obtain credit information for a home purchase, to establish citizenship or immigration status for legal purposes, or in connection with special accommodations for your home design), we ask that you not send or disclose any Sensitive Information including financial and medical information, to Maronda Homes. The categories of Sensitive Information we may collect for a business purpose include: social security, driver’s license, passport and other government identification numbers; and precise geolocation data.
Automated Online Data Collection. Data about your device and online activities is collected automatically when you visit our Sites, including the following:
- Device and Browser Data. When you access our Site, we collect your device ID and IP address, the type of browser and operating system you use, access times and the possible physical location of your device (as determined, for example, using satellite, cell phone tower and Wi-Fi signals).
- Internet Usage Data. When you visit our Site, we and our third-party providers, including analytics and digital advertising services, collect Internet Usage Data transmitted by cookies and similar tracking technologies placed on your device or web browser. If you choose to be signed into a social media account while browsing our Site, you will be authorizing the social media platform to use cookies to track information on our Site, share the collected information with us, and authorizing us to use that information in accordance with this Privacy Policy. For more information about how we use these technologies and how you can restrict their use, see the sections below titled “Cookie Policy: Information We Collect Through Automatic Data Collection Technologies.”
Information from Business Partners and Other Sources
- Our business partners. We may receive personal information from the online advertising networks and companies that co-sponsor our promotions.
- Social media platforms and other third-party services. If you choose to link your social-media account or other third-party accounts to our Sites, you may be authorizing those third parties to send us certain information about you and you are authorizing us to collect, store and use the information they transmit to us in accordance with this Privacy Policy.
- Publicly available and commercial databases. We may source personal information from marketing research and data analytics resources. We may, for example, receive demographic information (age, sex, household income, job industry and job title) from these sources.
- Aggregated information. We may combine information that we collect in our physical locations with information we collect through our online platforms. We may also combine information we collect about you from the different devices you use to access our platforms. We may also combine information we have about you with information we receive from third parties.
How We Use Personal Information
- To Provide Our Products and Services. This could include fulfilling your requests for home purchases, home related services, or other services.
- To Improve Our Products and Services. We may use your information to make our digital platforms, sales offices, model homes, design studios, and other products and services better. We may also use your information to customize your experience with us throughout the browsing, purchasing, and owning process.
- To Understand Your Interests. For example, we may use your information to better understand what home options, upgrades, and services, may interest you and customers like you based on information we collect about you and your household.
- To Respond to Your Requests or Questions. This may include responding to your customer feedback.
- To Communicate with You. We may communicate with you about your account or our relationship. We may also contact you about this Privacy Policy or our Terms and Conditions.
- For Security Purposes. This could include protecting our company and our customers. It may also include protecting our platforms.
- For Marketing Purposes. We may provide you with information about new communities and special offers. We may use your information to serve you ads about our communities and offers. We may tell you about new features or updates. These might be third-party offers or products we think you might find interesting including home-related information, offers, periodic updates, advertising, homebuyer surveys, requests for ratings & reviews, information on solar systems, telecommunications, alarms, smart home devices, and other information we believe will be of interest to our customers. These service providers are only allowed to use personal contact information for the purpose of providing the specific services requested by us. For more information about your choices related to these communications, see the Choices section below.
Uses of Personal Information |
To present our Website and Mobile App and its contents to you. |
To provide you with information and respond to your questions on Products or Services that you request from us and information on new products and services, discounts, special promotions or upcoming events, and features or offers that we believe will be of interest to you. |
To provide you with the Products, Services, or information that you have requested. |
To process transaction payments. |
To provide you with notices about your account, including expiration and renewal notices. |
To notify you about information regarding or changes to our Website, our policies, terms, or any Products or Services we offer or provide, or regarding your account. |
To process your account application and any changes to your account information. |
To process Personal Information or other information that you submit through to us. |
To allow you to participate in interactive features on our Website. |
To contact you about our own and third-parties’ products and services that may be of interest to you. |
To provide access to restricted parts of our Website, e.g., areas accessible if you have a user account. |
To enhance and improve our Products and Services, for example, by performing internal research, analyzing user trends, and measuring demographics and interests. |
For internal purposes, such as Website or Service and system operation, administration, maintenance, internal audits and reviews, diagnosing technical problems, and maintaining security. |
To provide statistics about the usage levels of the Website and other related information to our service providers. |
To notify you of data privacy incidents or provide you with legally required information. |
To contact you regarding a promotion, contest, or sweepstakes in which you have participated. |
To request your participation in ratings, reviews, surveys, focus groups, or other initiatives which help us to gather information used to develop and enhance our Products and Services. |
For examination or event registration, scheduling, event attendance, administration and related purposes. |
To fulfill any other purpose for which you provide Personal Information. |
In any other way we may describe and for which we obtain your consent when you provide the information. |
Information Sharing and Disclosure
We do not sell our mailing or contact lists to unaffiliated third parties. However, Maronda Homes may share your email address and contact information with our selected service providers for home-related offers and other information we believe will be of interest to our customers, unless you indicated on a Guest Information or registration card or other material that you do not wish to be so contacted. From time to time, Maronda Homes may decide that it is more efficient to use service providers to perform specific services, such as performing surveys or publishing reviews. If we use a service provider to provide specific services, then information (such as contact information) may be shared with that party to the extent necessary for the service provider to provide these services. These service providers are only allowed to use Personal Information for the purpose of providing the specific services requested by Maronda Homes.
Maronda Homes may aggregate Personal Information and disclose such information in aggregate to advertisers for other marketing and promotional purposes. However, in these situations we will not disclose to these entities any information that could be used to personally identify you.
Creating a My Maronda Homes account, signing up for an interest list, or submitting a contact form may result in follow up correspondence from a Maronda Homes representative. You may remove your email address from the distribution lists of Maronda Homes or our business partners at any time by notifying us or the business partners, respectively. To unsubscribe from marketing emails, please view the Choices Regarding Your Information section below.
As part of our operation of this Website, we may collect and, in some cases, disclose information about you. Personal Information about you may be used to improve our marketing and promotional efforts, to statistically analyze usage of the Website, to improve our Website content and to customize our Website’s content and layout. We believe these uses allow us to improve our Website and better tailor it to meet our user’s needs. We may use your first and last names, email address, your mailing address and telephone number, to contact you from time to time about our services.
- Internally. We may share your information within Maronda Homes and its affiliates and subsidiaries, including, but not limited to our affiliates for financial services, title insurance services, and insurance agency services.
- On Our Platforms. We may display information you post on our service provider review feature.
- With Our Service Providers. We may share your information with third parties who perform services on our behalf. For example, this may include merchandise vendors and suppliers for customer service. It may also include companies that send emails on our behalf.
- With Our Business Partners. This may include third parties that provide financial products and services related to our business. It may also include a third party that co-sponsors a contest or promotion.
Required Disclosures: Except as otherwise described in this Privacy Policy, we will not disclose your Personal Information to any third party unless required to do so by law, court order, legal process, or subpoena, including to respond to any government or regulatory request, or if we believe that such action is necessary to (a) comply with the law, comply with legal process served on us or our affiliates, subsidiaries, contracted vendors, or affinity partners, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) enforce our Terms; (c) take precautions against liability; (d) investigate and defend ourselves against any third-party claims or allegations; (e) assist government enforcement agencies or to meet national security requirements; (f) to protect the security or integrity of our Website, our Services, or any software we provide related thereto; or, (g) exercise or protect the rights, property, or personal safety of us, our users or others.
We will attempt to notify you about these requests unless: (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law, or (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon us, our users, our Website, or our Services. In instances where we comply with legal requests without notice for these reasons, we will attempt to notify that user about the request after the fact if we determine in good faith that we are no longer legally prohibited from doing so and that no risk scenarios described in this paragraph apply.
It is likely that the identity and categories of such third parties will change during the life of your account. We require that our third-party service providers only use your Personal Information as necessary to provide the requested services to us and each service provider is subject to a set of terms consistent with the applicable portions of this Privacy Policy.
Disclosure/Transfer/Sale of Personal Information: You consent (and shall not object) to our disclosure, transfer, and/or sale of your Personal Information, De-Identified Personal Information, and other information you provide to us, as well as the rights you have granted or consented to in this Privacy Policy (collectively, “Transferred Information”) to a potential or actual buyer or acquirer of our company or other successor for the purpose of considering or undergoing a merger, divestiture, restructuring, reorganization, dissolution, change in control, or sale or transfer of some or all of our assets (each of the foregoing referred to as a “Transfer”), whether as a going concern or as part of bankruptcy, liquidation or other court proceeding, in which Personal Information held by us is among the assets transferred. We cannot make any representations regarding the use or transfer of Transferred Information that we may have in the event of our bankruptcy, reorganization, insolvency, receivership, or an assignment for the benefit of creditors. Furthermore, except as required by law, we are not and will not be responsible for any breach of security by any third parties or for any actions of any third parties that receive any of the Transferred Information that is disclosed to us.
Webpage and SMS Chatbot (“Chatbot”)
You are not required to provide any Personal Information when using the Chatbot. All communications you provided on our Chatbot are recorded and stored in compliance with Federal Regulations. Our Chatbot is only used when necessary and reasonable for its implementation. For example, we may use the information to conduct data analysis, identify usage trends, and determine the effectiveness of our promotional campaigns to evaluate and improve user experience, our Services, and marketing needs. We may utilize customers’ questions made to the Chatbot to analyze statistics, evaluate and improve the use of the Chatbot, but no Personal Information is used for this purpose. We may also use the Chatbot to manage appointment requests and to provide customers with news and general information about other communities, events and homes that are similar to the ones you may have purchased or enquired about unless you have opted not to receive such information.
Posting Content
You also may submit information, such as comments, reviews, testimonials, etc., to be published or displayed (“posted“) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “Content“). Your Content is posted and transmitted to others at your own risk. We cannot control the actions of other users of the Website with whom you may choose to share your Content. Therefore, we cannot and do not guarantee that your Content will not be viewed by unauthorized persons. You agree to and do hereby grant us a royalty-free, sublicensable, transferable, perpetual, irrevocable, non-exclusive, and worldwide right to Use, modify, and perform any Content you post to our Website, or that you submit for posting. The term “Use” includes, but is not limited to, use, reproduce, modify, publish, list information regarding, edit, delete, translate, distribute, publicly display, publicly perform, and make derivative works of the content.
If we permit you to post Content, you agree to comply with our Content Posting and Community Guidelines, available here, which are incorporated herein.
We may post Content on our Website you post to our Facebook or other social media account pages. The right to Use you grant us also extends to any content we may post on our Website that you have posted at other websites, e.g., Google.
Social Media Plugins
We integrate social media application program interfaces or plug-ins from social networks, including Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest and/or possibly other companies, into the Website. In order to register as a user with us, you may have the option to sign in using your Facebook or other social media site login.
- For example, when you visit our Website and create an account using your Facebook account login, the plugin creates a direct connection between your browser and the Facebook server. This allows Facebook to receive information about your visit to our Website with your IP address. This allows Facebook to assign your visit to our Website to your user account. Please note that as provider of the Website, we receive no notification about the contents of the transmitted data or their use by Facebook. If you do not want Facebook to assign your visit to our Website to your Facebook user account, please log out of your Facebook user account.
- If you do so, you authorize us to access certain social media account information, such as your public social media profile (consistent with your privacy settings in your social media profile), name, email address, and profile picture. Plug-ins may transfer information about you to the plug-in’s respective platform without action by you. This information may include your platform user identification number, which website you are on, and more. Interacting with a plug-in will transmit information directly to that Plug-in’s social network and that information may be visible by others on that platform. Plug-ins are controlled by the respective platform’s privacy policy, and not by our Privacy Policy. You can find the Privacy Policy for a platform on their website.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:
- Details of your visits to our Website, including, but not limited to, traffic data, geolocation data, logs and other communication data and the resources that you access and use on the Website.
- Information about your computer and internet connection, including your IP address, operating system, browser type, clickstream patterns, the URL of the most recent website you visited before coming to our Website, the amount of time you spent on our Website, and the pages you viewed while on our Website.
- We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).
The information we collect automatically is statistical data and may include Personal Information, but we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to perform such actions as including, but not limited to: (a) estimate our audience/visitor size and usage patterns; (b) store information about your preferences, allowing us to customize and improve our Website; (c) speed up the page load time; and/or, (d) recognize you when you return to our Website.
The technologies we use for this automatic data collection may include cookies, local storage cookies, web beacons, pixel tracking, GIF and/or IP address. Each of these is discussed below.
How We Use Cookies and Other Tracking Technologies
Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer or mobile device. It may contain certain data, including, but not limited to: the name of the server that has placed it there, an identifier in the form of a unique number, and, an expiration date (some cookies only). Cookies are managed by the web browser on your computer (such as Internet Explorer, Edge, Firefox, Safari or Google Chrome).
Different types of cookies which have different purposes are used on our Website.
Essential Cookies. These cookies are essential to allow you to browse our Website and use its functions. Without them, services such as shopping baskets and electronic invoicing would not be able to work.
Performance Cookies. These cookies collect information on the use of our Website, such as which pages are consulted most often. This information enables us to optimize our Website and simplify browsing. Performance cookies also enable our affiliates and partners to find out whether you have accessed one of our Websites from their site and whether your visit has led to the use or purchase of a product or Service from our Website, including the references for the product or Service purchased. These cookies do not collect any information which could be used to identify you. All the information collected is aggregated, and therefore anonymous.
Functionality Cookies. These cookies enable our Website to remember the choices you have made when browsing. For example, we can store your geographical location in a cookie so that the Website corresponding to your area is shown. We can also remember your preferences, such as the text size, font and other customizable aspects of the Website. Functionality cookies may also be able to keep track of the products or videos consulted to avoid repetition. The information collected by these cookies cannot be used to identify you and cannot monitor your browsing activity on sites which do not belong to us.
We also use cookies to implement tracking technology on our Website. This allows us to display advertising that is tailored to you on our Website which parts of our content interest you the most and which Service categories you request. This tracking uses De-Identified Personal Information data. We will not combine this data with your other Personal Information without your express permission. Some of our contracted vendors and affinity partners are allowed to place cookies on our Website. Those companies may also provide you with the option of preventing the use of cookies in the future. For more information, contact the relevant third-party provider.
At any time, you can prevent the use of cookies in the future. You may activate the appropriate setting in your browser to refuse to accept browser cookies. However, if you do, your experience on our Website may be affected as you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
Local Storage Cookies. Certain features of our Website may use local stored objects (or Adobe Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Local storage cookies are not managed by the same browser settings as are used for browser cookies.
Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Pixel Tracking. In addition to using Cookies, the Website may employ “pixel tracking,” a common process which may be used in connection with advertisements on other sites. Pixel tracking involves the use of pixel tags that are not visible to the user and consist of a few lines of computer code. Pixel tracking measures the effectiveness of advertisements and compiles aggregate and specific usage statistics. A “pixel tag” is an invisible tag placed on certain pages of websites that is used to track an individual user’s activity. We may access these pixel tags to identify activity and interests that may allow us to better match our goods, services, and other offers with your interests and needs. For example, if you visit our Website from an advertisement on another website, the pixel tag will allow the advertiser to track that its advertisement brought you to the Website. If you visit our Website, and we link you to another website, we may also be able to determine that you were sent to and/or transacted with a third-party website. This data is collected for use in our marketing and research.
IP Address. Our servers automatically record certain log file information reported from your browser when you access the Services. These server logs may include information such as which pages of the Service you visited, your internet protocol (“IP”) address, browser type, and other information on how you interact with the Services. These log files are generally deleted periodically.
Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers and application providers. First-party or third-party cookies may be used alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. A first-party cookie is a cookie set by the domain name that appears in the browser address bar. A third-party cookie is a cookie set by (and on) a domain name that is not the domain name that appears in the browser address bar. It might be set as part of a side resource load (image, JS, iframe, etc., from a different hostname) or an AJAX HTTP request to a third-party server. The information that first-party and third-party cookies collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services (i.e., tracking such activities). They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
Most internet browsers accept cookies by default, but you can modify your browser preferences to block or restrict cookies if you do not want your web browsing activity tracked. Please note that some cookies are necessary for our website to operate and, as such, cannot be declined. However, such cookies do not collect any personally identifiable information. If you choose, you may use the Digital Advertising Alliance (DAA) WebChoices Tool to globally opt-out of third-party tracking via website cookies. There are also a variety of other tools publicly available to manage cookies and similar technologies that collect information related to your use of our website. To learn more about cookies and modifying your browser settings related to these cookies you can review guidance from the Federal Trade Commission (“FTC”).
Google Services We Use
Google Analytics. We use, and some of our third-party service providers may use, Google Analytics or other analytics service to help us understand use of our Services. Such service providers may place their own cookies in your browser. This Privacy Policy covers use of cookies by us only and not the use of cookies by third parties.
Google AdSense Advertising. We use Google AdSense Advertising (or other search engine or display network advertising) on our website. Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. We have implemented the following: (a) Remarketing with Google AdSense and (b) Google Display Network Impression Reporting.
Google Advertising Cookies. Google, as a third-party vendor, uses cookies to serve ads on our Website. Google’s use of various advertising cookies enables it to serve ads to our users based on previous visits to our Website and other sites on the Internet.
We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our Website.
Google Maps/Google Earth. We also use Google Maps (including the Google Maps API(s)) and/or Google Earth, which may, among other things, request access to your geolocation, and both of which are subject to their own terms of use and privacy policy.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out of seeing interest-based ads by using the Interest-Based Ads Opt Out Chrome browser extension.
You may also opt out of Network Advertising Initiative (NAI)’s interest-based advertising.
Your Privacy Rights
Nevada Residents
This section applies only to Nevada residents. Nevada residents may elect to opt-out of the sale of their Personal Information. To make a request, please contact us as described in the How to Contact Us section, below. Indicate in your email or letter that you are a Nevada resident.
Colorado Privacy Act (CPA)
This section applies only to Colorado residents.
Colorado residents have the following rights to:
- opt-out of the processing of personal data
- have inaccuracies in their Personal Information be corrected
- request deletion of their Personal Information held by us
- obtain a portable copy of the data
Texas Residents: Your Texas Privacy Rights
This section of our Privacy Policy provides additional information for residents of Texas about their rights under the Texas Data Privacy and Security Act of 2024 (“TDPSA”), as amended from time to time. This section applies only to personal information collected by Maronda Homes and explains how Texas residents can summit requests to exercise their rights (“Consumer Requests”).
Targeted Advertising. Maronda Homes does not use cookies for targeted advertising without first asking for your consent. For more information about targeted advertising, read the sections “How We Use Cookies and Other Tracking Technologies,” where you can select certain privacy preferences and limit some of the ways that cookies are used on the Site.
Opt-Out of Profiling. Texas residents have the right to opt out of the processing of the personal data for the purpose of profiling in furtherance of a decision that produces a legal or similarly significant effect. The term “profiling” refers automated decision-making that is based on using your personal information to analyze or predict your economic situation, health, personal preferences, and other behaviors. Maronda Homes does not currently use profiling to make decisions. If a situation arises in which Maronda Homes expects to use profiling in a way that would have a legal or other significant effect, we will provide an opportunity for you to opt-out in advance.
Request to access information. Texas residents may request Maronda Homes to confirm if Maronda Homes is collecting their information. Texas residents also have a right to access the collected information.
Request to correct inaccuracies. Texas residents may also request a correction of inaccuracies in the personal information that is collected by Maronda Homes.
Request to delete information. Texas residents may request that information collected by of for Maronda Homes be deleted.
Consent to use or disclosure of sensitive personal information: We will only use your Sensitive Information for the purpose disclosed to you at the time we asked you to provide it.
Request for Portable Data. Texas residents have the right to request, if technically feasible, to have their data transferred to a portable readily usable format so that you may transmit the data to someone else.
Designate an Authorized Agent. Texas residents can use a global setting approved by the Texas Attorney General (such as the Global Privacy Control), an Internet browser setting, or other authorized agent or process to exercise a right to opt-out or submit a personal information request. Maronda Homes may require the agent to provide verification of their authority.
Exercising your TDPSA Rights. You can submit a request to exercise your rights under TDPSA by using any of the following methods:
- Online privacy request form:
- US mail:
Maronda Homes
11 Timberglen Drive,
Imperial PA 15126
- E-mail: marketing@maronda.com
How We Respond to Texas Consumer Requests. We are legally required to verify your identity before we can fulfil your or your authorized agent’s request. We reserve the right to decline to consider repeated requests from a consumer in accordance with TDPSA.
We will confirm receipt of your Consumer Request within ten (10) business days and may request additional information necessary to verify your identity and that you are authorized to make the request. We will respond to any verifiable Consumer Request within forty-five (45) calendar days of receiving it, subject to delays and exclusions as permitted by law. If we require more time to respond, we will let you know the reason and the extension period in writing. If you have an account with us, we may respond via that account. Otherwise, we will use the email address or U.S. Postal address you provided to us when making the request.
If we cannot comply with all or part of your request, we will explain the reasons why. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information readily from one entity to another entity.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We will not discriminate against you if you make a request to exercise your TDPSA rights.
Right to Appeal. If we deny your request, you may appeal the decision by contacting us as described in the section “Exercising your TDPSA Rights.” We will review your request and will respond to your request within 60 days from the day we receive the request for appeal, explaining the reason for the decision on appeal. If your request is denied on appeal, you have the right to contact the Texas Attorney General’s Office as explained at its website: www.texasattorneygeneral.gov.
California Residents: Your California Privacy Rights
This section of our Privacy Policy provides additional information for residents of California under the California Consumer Privacy Rights Act of 2018, as amended by the California Privacy Rights Act of 2020 (together, the “CCPA”).
This section applies only to personal information collected by Maronda Homes about California residents and their households, including applicants for positions with Maronda Homes and employees and representatives of companies doing business with Maronda Homes. This Privacy Policy does not apply to our currently employed or former Maronda Homes associates whose personal information is covered in a separate privacy policy.
Categories, Sources, Purposes for Collecting Personal Information. The categories and sources of personal information collected by Maronda Homes in the preceding 12 months are described in the section of our Privacy Policy called “Personal Information We Collect.”
The business or commercial purposes for which we use personal information are described in the section of our Privacy Policy called “How We Use Personal Information.”
The categories of third parties who have access to personal information we collect are identified in the section of our Privacy Policy called “Information Sharing and Disclosure.”
Your Requests under the CCPA. If you are a California resident, you have the right to make requests about your personal information rights as provided in the CCPA (“Consumer Request”) and summarized below.
Request to Opt-Out from Selling or Sharing Personal Information for Targeted Advertising. Maronda Homes does not sell personal information. We only share personal information for targeted advertising purposes if you give your consent (opt-in). For more information about targeted advertising and how to opt-in, see the section “How We Use Cookies and Other Tracking Technologies”
Request for Access. You can request to know the following about your personal information we have collected about you:
- The categories of your personal information we collected.
- The categories of sources from which personal information is collected.
- The categories of your personal information we disclosed for a business purpose and the categories of persons to whom such personal information was disclosed for a business purpose.
- The categories of personal information we sold or shared for targeted advertising and the categories of persons to whom such personal information was sold or shared for targeted advertising. Please note that Maronda Homes does not sell personal information or share it for purposes of targeted advertising.
- Specific pieces of personal information collected about you (except for sensitive personal information which we will describe but not transmit).
Request for Deletion. You may request that we delete personal information which we have about you, subject to a range of exclusions permitted by law. We are not required to delete personal information if it is necessary to complete a transaction, used reasonably for an ongoing business relationship, or used internally in a lawful manner that is compatible with the context in which you provided the information.
We will confirm receipt of your request within ten (10) days and follow appropriate procedures to verify the identity and authority of the person submitting the request. If your request to delete information is verified, we will delete (and direct our service providers and contractors to delete) all or part of the requested personal information from our (and their) records, unless an exclusion applies. If we are unable to fulfill all or part of your request, we will let you know why (for example, if we have a permitted reason to retain certain information if the identity of the requesting person cannot be verified). For technical reasons and to maintain anonymous business statistics, we may de-identify (anonymize) personal information rather than erase it completely from our systems. We do not delete or de-identify job applicant information except where required by law.
The process by which we verify and respond to your requests is explained below under “How to Submit and How We Verify a Request.”
How to Submit a Consumer Request You may submit a Consumer Request by contacting us in any of the following ways:
- Online privacy request form: Click Here
- US mail:
Maronda Homes
11 Timberglen Drive,
Imperial PA 15126
- E-mail: marketing@maronda.com
How We Verify a Consumer Request. We are legally required to verify your identity before we can fulfil your or your authorized agent’s request. To verify certain requests, we may need to verify your identity by confirming information we have on file for you, including email address, phone number, full name, address and other personal information. If you make a request on behalf of someone else, we will need to verify your authority to make that request. We reserve the right to deny a consumer request if the identity or authority of the requesting party cannot be confirmed. Only you, or someone legally authorized to act on your behalf, may make a Consumer Request related to your personal information. We may require written proof of an agent’s permission to make a request on your behalf, and we may need to verify your identity directly.
Authorized Agent. California consumers may designate an authorized agent to act on their behalf to submit a personal information access request or a request for deletion of personal information. An authorized agent may be a natural person or a business entity registered with the Secretary of State. An authorized agent must also submit to us written proof of their authorization to act on the consumer’s behalf.
How We Respond to California Consumer Requests. We will confirm receipt of your Consumer Request within ten (10) business days and may request additional information necessary to verify that you are authorized to make the request. We will respond to any verifiable consumer request within forty-five (45) calendar days of receiving it, subject to delays and exclusions as permitted by law. If we require more time to respond, we will let you know the reason and the extension period in writing. If you have an account with us, we may respond via that account. Otherwise, we will use the email address or U.S. Postal address you provided to us when making the request.
If we cannot comply with all or part of your request, we will explain the reasons why. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information readily from one entity to another entity. Please note that you may only submit a request to know what personal information we have about you twice within a 12-month period.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We will not discriminate against you if you make a Consumer Request.
Financial Incentive Programs. We may offer you certain financial incentives permitted by the California law to encourage consumers to provide personal information. These incentives may result in different prices, rates, or quality levels of products or services if reasonably related to the value of your personal information and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. Maronda Homes does not currently offer financial incentive programs.
California Rights under “Shine the Light” Law. California residents may request a list of the types of customer information we provided to third parties for their direct marketing purposes and the names and addresses of all third parties with which we have shared such information during the past calendar year. We will provide the information to you free of charge within 30 days of your request. To request that we provide you with such information, please send a written request to marketing@maronda.com . Within thirty (30) days of receiving your request, we will provide you with the information at the address you designate in your request, which may be an email address or physical address.
Security
Please be aware that most information transmitted over the Internet is not secure; thus, we encourage you to exercise caution when browsing the Internet. We cannot guarantee that your use of our Site will be completely safe. We use reasonable means to safeguard Personal Information under our control. A user identification and a password are needed to access certain areas of Maronda Homes’s platforms. The safety and security of your information also depends on you. You should maintain good internet security practices. Where you have password-protected access to certain parts of the Website or Services, you are responsible for keeping this password confidential. You should not share your password with anyone. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account. If your email account or Facebook account is compromised this could allow access to your account with us if you have given us those details and/or permitted access through those accounts. If your email account is compromised it could be used to ask us to reset a password and gain access to your account with us. If you think that any of your accounts have been compromised you should change your account credentials with us, and in particular make sure any compromised account does not allow access to your account with us. The information you share in public areas may be viewed by other users. We will never email you to ask for your password or other account login information. If you receive such an email, please send it to us so we can investigate.
Storage of Information
Information we maintain may be stored in the United States. If you live outside of the United States, you understand and agree that we may transfer your Personal Information to the United States. This site is subject to U.S. laws, which may not provide the same level of protections as those in your own country.
Data Retention
The time periods for which we retain your Personal Information depend on the purposes for which we use it. We will keep your Personal Information for as long as your account is active, or as long as you are a registered account holder of our Services or for as long as we have another business purpose to do so and, thereafter, for no longer than is required or permitted by law, or our records retention policy, reasonably necessary for internal reporting and reconciliation purposes, or to provide you with feedback or information you might request. This period of retention is subject to our review and alteration.
Following termination or deactivation of your account, we may retain your profile information and all information posted to public areas of the Website. Following termination or deactivation of your account, we may retain your Personal Information and other data, but will maintain it as confidential according to the Terms, this Privacy Policy, and as required by applicable law. We have the right to delete all of your Personal Information and other data after termination of your account without notice to you.
We may retain De-Identified Personal Information for as long as we choose.
How to Contact Us
Regardless which state you live in, if the state in which you reside has a law which requires us to respond to data access or opt-out requests (such as the ones applicable to California, Colorado, Nevada, or Texas residents), you may contact us by email at marketing@maronda.com
You may also write to us at the address listed below for Postal Mail:
Maronda Homes
11 Timberglen Drive, Imperial PA 15126
Attn: Privacy Department
Please include your full name, email address, phone number, and your data access or opt-out request in your written correspondence.
If you have any questions, comments or concerns with respect to our privacy practices or this Privacy Policy, please feel free to contact us at marketing@maronda.com
Choices Regarding Your Information
You have certain choices about how we use your information.
Email:
• Use the “Unsubscribe” link at the footer of any Maronda Homes promotional email.
Text Messages:
Our Services may include sending you Short Message Service (“SMS”) messages which may deliver to your wireless device (unless you communicate further with us). Message frequency may vary. We may use your information to contact you about your visit(s) to our communities, purchases, or informational and service-related communications. You may remove your information by replying “STOP” to the SMS text message you received. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. Alternatively, you may submit your request by email to us, including the email address and phone number you registered with us, or by any reasonable means. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again. For help, please reply to a text with HELP. Message and data rates may apply, depending on your cell phone plan. Carriers are not liable for delayed or undelivered messages.
Postal Mail:
To be removed from our global marketing mailing lists, send your request, including your full name and mailing address, to the address listed above.
If you do not wish to receive future email offers and notifications, email us at marketing@maronda.com